Pardot boasts native integrations with salesforce.com, SugarCRM, Netsuite and Microsoft Dynamics CRM. Other CRM systems can be integrated via Pardot’s web services API.

Salesforce.com Integration

Prospect Insight continuously syncs with Professional Edition and higher levels of salesforce.com, giving your sales reps a full view of prospect activity from within their CRM system.

• View all prospect activities within the lead or contact record
• Sort contacts in salesforce.com by Prospect Insight score and grade
• Deduplicate lead and contact records

SugarCRM Integration

Prospect Insight is a Sugar Exchange-listed application and integrates with both the open source and commercial versions of SugarCRM 5.5+.

• Assign leads to sales reps and enter them as new contacts in SugarCRM
• Deduplicate new records
• See all prospect interaction within SugarCRM
• Bidirectionally sync contact information between the two systems to ensure data is up-to-date

Microsoft Dynamics Integration

Pardot is a Microsoft partner and integrates natively with Internet Facing Deployments (IFD) of Microsoft Dynamics 4.0+ and Microsoft CRM Online.

• Assign leads to sales reps and enter them as new contacts in Microsoft Dynamic
• Deduplicate new records
• Sort contacts in Dynamics by Prospect Insight score and grade
• Bidirectionally sync contact information between the two systems

NetSuite Integration

Pardot is a NetSuite Suite Flex partner and integrates natively with the on-demand CRM and ERP platform.

• See all prospect activity from within NetSuite
• Deduplicate new records
• Bidirectionally sync data between the two systems
• Assign leads to sales reps and enter them as new contacts in NetSuite

Web Services API

Pardot’s REST API allows you to seamlessly integrate third-party applications.

• Seamlessly integrate third-party applications
• Find code samples on developer.pardot.com
• Build your own prospect tracking solutions on Pardot’s platform